"A tell-all history of the creation and durability of Archie!" --USA Today
This thick, large format, handsome tome showcases the whole fascinating history of the longstanding major comics company Archie Publications. It's a behind-the-scenes look at the creation of Archie, his sexy girlfriends, Bettie and Veronica, and his pals, Jughead and Reggie. The book features Archie artists and writers, from the old masters Bob Montana, Dan DeCarlo, Harry Lucey, etc., to the contemporary tyros, like Fernando Ruiz and Dan Parent (creator of Kevin Keller). There's tons of rare and unpublished art, revealing information from an unpublished autobiography by John Goldwater--creator of Archie and co-founder of MLJ, later Archie Publications--and much, much more!
"A tell-all history of the creation and durability of not only Archie but of Betty, Veronica, Jughead, Reggie, and Moose!"
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"A handsome new book!"
--Dennis Drabelle, The Washington Post
"Craig Yoe has dug up never-published artwork, artifacts, and letters that will bring Herriman to life for the uninitiated while giving fans something new to feast on."
--Chris Nichols, LA Magazine
"Yoe's affection for the subject and its creator is clear from the loving attention to detail found from cover to cover."
--Robert Greenberger, ComicMix.com